Page Speed is to Become a Ranking Factor?
Sunday, January 10th, 2010On the 28th of December 2009 I read on webpronews.com about their interview with Matt Cutts regarding the latest algorith that Google will be using as a ranking factor. With great interest I read the comments on this post, and was disappointed to see that for many – the speed of a website was more important than the actual content. And of course, we always lack time, and the quicker, we are finished with surfing around – the more time we have to spend in more enjoyable things on and off line.
The major things bugging me in this new algorithm are the following:
1) People, and companies with cash enough could afford a fast dedicated server. But what about the once running, their websites on overcrowded shared hosting accounts? Or those with a free website?
2) And about the people scraping content from let’s say slow loading websites? They obviously can afford a fast dedicated server, and the scraped content will rank higher than where it originally came from, and in 99% of the time – without the permission of the content owner.
3) Google always places the importance in the “visitors”, and their advertisers, but not in the webmasters. The once that promote their ads and get a cut for doing so.
Hm, but are the majority of visitors not these same webmasters, and many of these are also advertisers – a thing that Google more often than not seems to forget?
And while Google and Bong are seemingly more interested in the speed of the sites - Yahoo made me happy with their dedicion to keep their Search Results geared toward great content and not the speed of a site.
Totally-Useless.com went from a PR4 (and this was so for longer than 2 years) to a PR3 about a week ago, and I kind of wonder what the heck was this about. It couldn’t be the speed, although this last theme does take longer to load due to the Adsense ads! Yes, Google’s own baby – the Adsense ads are part of the “slow loading” problem here. So, this was kind of a sucking start of the New year for totally-useless.com – with a nice “Thanks” from Google for it.
Trust me though, totally-useless.com will be back to where it was, and will get even higher than a PR4
Be always fabulous and have a great week ahead!

































